Jaco Maas is the General Manager of Shift DX, a next-generation digital agricultural platform business.
Topic:Radio and high frequency tags: Management for feedlot and on farm
Growing up on a farm on the West Coast of South Africa gave him a love for the land and the potential it holds. Stellenbosch University was a natural choice for a degree in agricultural administration, followed by an MBA a couple of years later. He has since gathered more than 20 years of experience in the agricultural value chain, working in the fruit, livestock and financing industries. Jaco joined the BKB Group in 2010, and his analytical view of data and the ability of technology lead him to various leadership positions in business and industry. His passion is to apply the opportunities that lie in Industry 4.0 technologies to the global forces affecting the future of food production, and he is currently working on deploying Blockchain technology in the African agricultural market.
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Prof André Jooste: Professor department of agricultural economics, University of Stellenbosch.
Topic: Summary of lessons learned from other industries and opportunities for the livestock industry of South Africa.
André’s experience in the agricultural sector spans over 24 years. As an academic, he was an Associate Professor and Chairperson of the Department of Agricultural Economics at the University of the Free Sate. At the National Agricultural Marketing Council, he spearheaded the establishment of the Markets and Economic Research Centre (MERC) and developed it into an acknowledged policy advisory unit in the South African and international context. As a Chief Executive Officer, he led Potatoes SA, an industry organization, in strategy development and implementation of its core business mandates, including the building of business and public sector relations. André joined the Department of Agricultural Economics at the Stellenbosch University as Professor on 1 March 2021. In 2013 he was awarded Agriculturalist of the Year for the Agricultural Writers SA North.
André has extensive experience in conducting market, policy, rural and industry analysis. This includes, amongst others, implementation of management information systems, identification and use of applicable market research methodologies, compiling industry wide strategies, conducting surveys and value chain analysis. He also specialises in international trade issues and its implications at various levels.
He has been involved in 35 scientific publications in academic and scientific journals. 17 Contributions have been made in books and technical reports. 59 Research and project reports on a variety of subjects have been completed. More than 100 popular scientific articles have been published, been presented at conferences, nationally and internationally. He was Editor of Agrekon (Accredited Journal of the Agricultural Economic Association of South Africa) from 2010 to 2014, as well as editor and co-editor for several NAMC publications.
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